Top 5 Photo and Video Apps in Kenya Q1 2022

In the first quarter of 2022, the top 5 photo and video applications in Kenya saw varying performance metrics across downloads, revenue, and active users. Here’s a closer look at how each app fared, according to data from Sensor Tower.

YouTube: Watch, Listen, Stream experienced a fluctuating trend in weekly downloads, starting at around 17.7K and dipping to 9.5K before rising again to 22.5K by the end of March. The app maintained a high level of weekly active users, averaging around 870K throughout the quarter.

Instagram saw its weekly downloads peak early in the quarter at 86.6K, followed by a drop to around 39.5K, and then a resurgence to 77.1K by the end of March. Weekly revenue showed a gradual increase, peaking at $133 in the week of March 21. Active users remained stable, averaging around 2.2M.

Snapchat demonstrated a significant upward trend in weekly downloads, starting at 39.2K and climbing to 87.7K by the end of the quarter. The app recorded a small revenue of $15 in the final week of March. Weekly active users showed an overall increase, reaching approximately 1M by the end of the quarter.

Google Photos: Backup & Edit reported consistent weekly downloads, starting at 6.7K and rising to 10K by the end of March. Weekly revenue varied, peaking at around $805 in mid-January. The app maintained a high number of active users, averaging around 4.5M throughout the quarter.

CapCut - Video Editor saw a steady increase in weekly downloads, beginning at 3.8K and reaching 5.3K by the end of March. The app also experienced growth in weekly active users, starting at approximately 20.7K and climbing to 27.9K by the end of the quarter.

These insights reveal the dynamic nature of user engagement with photo and video apps in Kenya during Q1 2022. For more detailed analytics and insights, visit Sensor Tower.